Privacy Policy

Introduction

Welcome to AmericanToyStore.com’s Privacy Policy.

AmericanToyStore.com respects your privacy and is committed to protecting your personal data. This privacy policy (together with our terms and conditions) explains how we look after your personal data when you visit our website (regardless of where you visit it from) or use our services. It also tells you about your privacy rights and how the law protects you.

1. Who We Are

1.1 We are AmericanToyStore.com, and our registered address is AmericanToyStore.com, 10227 Southard Drive, Beltsville, MD 20705.

1.2 Your data is stored and used by AmericanToyStore.com. You can contact us on 240-766-8990 between 9am and 4pm, Monday – Friday. You can also email us at support@americantoystore.com. Our website is www.americantoystore.com.

2. The Type of Personal Data We Collect

2.1 When you use our website or place an order with AmericanToyStore.com, we may collect the following:

  • 2.1.1 Your name and surname;
  • 2.1.2 Your email address and contact number;
  • 2.1.3 Your correspondence address;
  • 2.1.4 IP address;
  • 2.1.5 Your payment details; and
  • 2.1.6 Any other personal data that you supply to us when making an order or otherwise using our services.

2.2 We also collect data about you via cookies. A cookie is a small piece of data that is stored on your computer or other device used to access our website. We use cookies to keep products stored in your basket if you want to buy them at a later time and to ensure that the website is functioning correctly. You can set your browser to refuse all or some browser cookies, but if you disable or refuse all cookies, some parts of our website may become inaccessible or not function properly.

3. How We Get the Personal Data and Why We Have It

3.1 Most of the personal data we process is provided directly by you to allow us to:

  • Fulfill orders you have placed;
  • Contact you about your orders; and
  • (Should you agree) keep you informed of any future products we believe you may be interested in and provide our birthday reminder service.

If you are an AmericanToyStore.com member, your data may be used to provide membership benefits.

3.2 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • 3.2.1 Where we need to perform the contract we are about to enter into or have entered into with you (i.e., when you purchase something via our website);
  • 3.2.2 Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests; and
  • 3.2.3 Where we need to comply with a legal or regulatory obligation.
  • 3.3 Generally, we rely on consent as a legal basis for processing your personal data only in relation to sending marketing or reminder communications to you via email. You are able to withdraw your consent at any time by contacting us at support@americantoystore.com.

4. How We Store Your Personal Data

  • 4.1 Your personal data is stored securely, and we have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purpose of satisfying any legal, accounting, or reporting requirements.
  • 4.2 The appropriate retention period for personal data is determined on a risk-sensitive basis.

5. Your Data Protection Rights

5.1 Under data protection law, you have the right to object to the processing of your personal data in certain situations and for marketing purposes at any time. You can do so by contacting us via email at support@americantoystore.com.

5.2 You also have the right to:

  • 5.2.1 Access data held about you;
  • 5.2.2 Ask us to rectify personal information you think is inaccurate or incomplete;
  • 5.2.3 Ask us to erase your personal information in certain circumstances;
  • 5.2.4 Restrict the processing of your personal information in certain circumstances;
  • 5.2.5 Object to the processing of your personal information in certain circumstances; and
  • 5.2.6 Transfer your personal information to another entity.

6. How to Complain

6.1 If you have any concerns or questions about the use of your personal information, please do contact us at support@americantoystore.com, and we will do our best to assist you.